Where most founders start
Upwork connects clients and freelancers through job posts, proposals, contracts and payments held until the work is approved. Your v1 starts with the parts that make it work. We built a marketplace where brands hire creatives with escrow payments. It launched in 8 weeks, reached 10k+ creators and was acquired.
What your v1 needs first
Start with one category
Upwork covers hundreds of skills. Your v1 should start with one, such as design, video or writing. A niche makes matching easier and gives early users a reason to trust you.
Escrow before anything else
Upwork holds fixed-price payments until the client approves the work. We build the same on Stripe Connect, so money is held until the work is approved, then released.
Portfolios that load fast
Freelancers are judged on their work, so it has to look good and load fast. We load high-resolution images and video progressively from a CDN, however many are listed.
Launch fast, add the extras next
Posting, applying, hiring, paying and messaging go live first and work every single time. Time tracking, ranking badges and video calls follow once users are in.
How it works
- 01
Scope your v1 (week 1)
On free calls we pick the one transaction your marketplace has to prove and fix scope and price before you pay. Week 1: data model and payments.
- 02
Build both sides (weeks 2-5)
Posting, applying, messaging and escrow payouts, with working software every week. The engineer building it is the one on your calls.
- 03
Launch and support (week 6 on)
We ship to production, hand over the code, docs and credentials, and stay on for 6 weeks of support while the first jobs go through.
Starting at $12,000
A marketplace v1 is an MVP Sprint: fixed scope and fixed price, agreed before the build. Sprints start at $12,000. More on what it takes: marketplace app development.
Talk about your marketplaceThey built the admin, supply, and demand interfaces for our hospitality staffing platform on no-code. Result: 60% fewer admin actions, 2,000+ gig workers onboarded, and manual onboarding time cut meaningfully. Prompt and professional throughout.
Work we've shipped
Marketplace · Acquired
Artswrk
A marketplace where brands hire creative talent, with Stripe Connect escrow. 10k+ creators, then acquired.
Marketplace · Hiring
LMON
A hiring platform: gig marketplace, rent-a-recruiter service and intern matching on one shared account.
Consumer · EdTech
Gradvine
Students matched 1:1 with graduates from their target universities for essay and interview coaching.
How we can help
Four ways to work with us - pick what fits, switch when it doesn’t.
Audits
Find what's broken - or whether AI is worth it - before you build.
Learn moreMVP Sprint
Zero to production in 5-6 weeks. A real product, not a prototype.
Learn moreRetainer
A senior engineer embedded on your team, month to month.
Learn moreCode Rescue
Vibe-coded app breaking under real users? We rebuild it to hold.
Learn moreFAQ
Frequently asked questions
How much does it cost to build an app like Upwork?
A focused v1 is an MVP Sprint, live in 5-6 weeks. Sprints start at $12,000, and we fix the final price with you upfront, based on how many sides, payment flows and integrations you need. Adding this to a product you already run? A retainer from $4,000/month fits better.
How long does it take?
5-6 weeks for a focused marketplace v1, with working software every week along the way and the engineer building it on your calls.
Do we need escrow from day one?
Yes, if strangers pay each other for work. Holding money until work is approved protects both sides, so we build it in from the start.
Do we own the code?
Yes, 100%. You own the code, infrastructure, docs and credentials.
